Poly & Bark

Sector
e-commerce
Location
Los Angeles, CA
Position
Marketing & Design

We serve as the Marketing Team for Poly & Bark: curating campaigns, Facebook ads, brand management, copywriting, email marketing, influencer management, social media posting and website management!

Poly and Bark is a life-style mid-century furniture brand that seeks to bring modern quality design to homes at an affordable price. We are big fans of their product so coming alongside them as their marketing team has been a joy. We’ve helped establish a brand voice through copywriting and design while carrying it through traditional marketing channels.
Brand Management

One of our first tasks involved helping with overall brand management, turning their bare bones brand  (a logo and stock photography) and collection of designs from many past freelancers into a relatable brand with a solid foundation to build upon. Now implementing our guidelines in the copywriting needs, blogs, email campaigns, graphic design, and photography.

Email Campaigns

From the strategy behind campaigns to AB testing to custom images and design, we’ve been able to boost sales and open rates for the Poly & Bark team. Outside of curated campaigns, we’ve also established several automated flows for their Shopify store helping to generate recurring and automatic revenue of their site’s analytics.

Influencer Marketing

Lifestyle brands are fun to work with because we often are given the opportunity to work with bloggers, and we love collaboration. We’ve established relationships with Instagram influencers to create effective giveaway campaigns that have allowed Poly & Bark’s followers to sky-rocket.

Social Media Management & Ads

Daily posts on Instagram and Facebook, along with integration of Pinterest, we’ve been able to create a wonderful community surrounding such beautiful design and furniture. Furthermore, we’ve been able to generate tens of thousands of dollars in revenue through strategic Facebook advertisements.

Website Management

Fall of 2017 our team helped the Poly & Bark team launch their brand new e-commerce site into the world working with their LA based development team. Currently, we function as their UI UX designers, website managers, and we continue to project manage the ongoing website updates.

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