Megan Johnson, Creative Director - Clout
Every good brand starts with an effective well thought-through understanding of its target market. Sitting down with Matheny Goldmon’s owners we established an excellent understanding of their goals and created a brand voice & strategy that would help them reach the right people.
Utilizing Matheny Goldmon’s feedback, we deconstructed a first-round logo containing the company’s initials and played with the different form elements. The final icon mark confidently reflects the way the Matheny Goldmon team works with their clients’ wants, needs, and wishes to put together their unique buildings and spaces. We continued with the theme to craft a pattern, type mark and icon–then implemented the brand across their website, business cards, folders, bags, a printable pdf portfolio, stickers, etc.
We worked to design the Matheny Goldmon website with a goal of highlighting their work in a modern, interactive way. Throughout the site, we included imagery showcasing MG projects and subtle shifts in coloration so visitors can embrace each image and unique project, one at a time.
Matheny Goldmon asked us to craft a brand launch campaign culminating in a brand launch party. We crafted a strategized schedule and built out materials with the reveal date in mind. These materials included: business cards, sign designs, stickers, jackets, bags, custom folders, social media posts and social media profile graphics.