Genopalate

Sector
E-commerce
Location
Milwaukee, WI
Position
Copywriting & Design

Genopalate came to us needing some help with their new website and building out their current brand into usable assets.

Genopalate helps you transform the way you eat through the analysis of your DNA. We took the seat as creative directors and copywriters as we built them a brand that could be interacted with despite it's complex nature. We had a blast making creating a video and writing copy for them.
Graphic Design

Working from the already established logo our team crafted website graphics, pdf designs, iconography, layflat photography and creative directed the Genopalate motion video. We chose to use a vibrant, but still approachable color palate, which was pulled in through  the layflat photography and layflat iconography we built out for the brand.

Copywriting

Honing in such a complicated, scientific process into simple and digestible bite sized pieces of copy was the main challenge we tackled for the Genopalate team. Understanding the science is important, while also helping everyone understand the tangible results of the product.Working with motion design studio Armadillo Motion, the Clout team took the Genopalate goals and built out a storyline to share how the product works. Our team wrote the script, creative directed, and produced the video.

Video Production

Working with motion design studio Armadillo Motion, the Clout team took the Genopalate goals and built out a storyline to share how the product works. Our team wrote the script, creative directed, and produced the video.

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