Good content can only go so far without a good strategy. Exile has the most amazing stories of healing and transformation, so creating a strategy around sharing them was simple. We also advised on social media and helped them post at optimal times, get the right content and use it effectively.
Each design we crafted for Exile had unique goals, with the ultimate purpose of sharing the stories of child soldiers in Africa. When building out infographics, emails, and evaluating social media design our primary goal was to use graphic design to draw users to the story, let the frills fall away and the communication shine through.